5 Event Planning and Business Tips I Wish I Knew When I Started

areaone59
Sep 9
2 min read

Starting a business is exciting, but let’s be real, it’s also overwhelming. When I first stepped into the world of event planning and entrepreneurship, I thought passion alone would carry me. While passion is important, there are some business tips and lessons I wish someone had told me from the very beginning. If you’re an event planner, creative entrepreneur, or just starting your business journey, here are five tips that can save you time, stress, and money.

1. Value Your Time Like It’s Gold

In the early days, I undercharged because I wanted to book clients. Big mistake. Your time, energy, and creativity are valuable. Don’t be afraid to charge what your services are worth. Clients who truly value you will pay, and underpricing only leads to burnout.

2. Branding Matters More Than You Think

Your brand is more than a logo—it’s the way people remember you. Consistency in colors, fonts, tone, and customer experience will make you stand out in a crowded industry. Whether it’s your website, social media, or flyers, keep it polished and on-brand.

3. Collaboration Beats Competition

I used to see other planners and creatives as competition. The truth is, collaboration opens more doors. Partner with vendors, photographers, or other planners—you’ll expand your reach and create opportunities you couldn’t build alone.

4. Start Small, But Think Big

It’s tempting to want everything perfect before launching, but perfection delays progress. Start with what you have, where you are, and let your business evolve. At the same time, always keep a big vision in mind—your long-term goals will guide your short-term decisions.

5. Balance is the Secret Ingredient

As a business owner, mom, and creative, I’ve learned that balance isn’t optional—it’s necessary. Schedule time for family, self-care, and rest just like you schedule events and client work. Burnout doesn’t serve your business, but balance will sustain it.

✨ Final Thoughts

These five event planning and business tips are lessons I learned the hard way. My hope is that they help you skip some of the mistakes and step into your journey with more confidence.

Remember, entrepreneurship is a marathon, not a sprint. Keep learning, keep growing, and keep believing in the vision you’ve been given.